Laguna is a subset of The Pearl Source®.
Brand build for - Laguna Pearls
Target an emerging market. Redefine a product category.
What We Did
Strategy
Brand Positioning / Brand Development
Digital
Web Dev. / Social / Paid
Design
Identity / Packaging / Audio
Media
Production / PR / Media Planning + Buying
Research indicated our core demographic would be disengaged with a rigid male/female product divide. We instead created two distinct aesthetics:
Fearless and unexpected, LAguna’s FAME line is more about what it isn’t: Classic. Traditional. Elite. Ostentatious. Mix, match, layer. It’s all about making a statement.
Elegance, sophistication, and timelessness restyled with none of the stuffiness. Because the world doesn’t need another debutante. FORTUNE is unapologetic glamor with a modern take on refinement.
Fame logo
Fame Color Pallet
Bandana Orange
#417e94
Creme’
#c62a41
Black Pearl
#2f3530
Fortune logo
Fame Color Pallet
Velvet Green
#033704
Bruch Gold
#eeb917
Creme’
#c62a41
Packaging
All products are made to order, by hand, at LAguna’s shop in Los Angeles. We designed a flexible packaging system that accommodates the full array of LAguana products.
