Spreading the joy in Times Square - McDonalds

At 9,280 square feet, we were given one of the most visible canvases Times Square. The result was a campaign, shortlisted for a Clio Award, which recognizes innovation and creative excellence in advertising, design and communication.

What We Did

Art Direction
Concept / Storyboard
Design
Character Design / Color Mix / Scene Development
Cone Climb
Scary Fun
Arch Ghost
Sesame Seed Park