LAguna
What we did
Industry
Fashion
Description
Laguna is a subset of The Pearl Source®, the worlds largest online pearl retailer. Our research indicated the emerging demographic of new consumers would be disengaged with a rigid male/female product divide. We instead created two distinct aesthetics centered around a core brand identity.
Fearless and unexpected, LAguna’s FAME line is more about what it isn’t: Classic. Traditional. Elite. Ostentatious. Mix, match, layer. It’s all about making a statement.
Elegance, sophistication, and timelessness restyled with none of the stuffiness. Because the world doesn’t need another debutante. FORTUNE is unapologetic glamor with a modern take on refinement.
Packaging
All products are made to order, by hand, at LAguna’s shop in Los Angeles. We designed a flexible packaging system that accommodates the full array of LAguana products.
